Everyone has had to adjust as needed in the wake of the COVID outbreak that stalled the economy as we knew it for most of 2020. And now, there are companies everywhere trying to figure out what direction to go next!
If you find yourself in that position, spend some time with us here today as we interview CEO David Seruya on his plans for the Post-COVID economy.
Can you tell us a little bit about your business and how you got your start?
David Seruya: Sure. I’m the CEO of Total Home Protection, which was founded in 2016, but my initial entry into the home warranty industry was in 2005 with a college friend of mine. I was 25 years old at the time, and I was looking to do something big and risky, you know? While I was young at least, and that’s exactly what I got.
It was a big risk for me to take, and my partner and I quickly realized it was a lot harder of a space to get into than we initially thought. Nonetheless, that first business served as a great learning experience for me.
What has been the hardest part of working during COVID at Total Home Protection?
David Seruya: Lack of manpower. It was incredibly difficult to find employees that wanted to stick around, what with everyone having to either work from home or not being able to work at all. And with labor costs higher than ever before, this became more and more of an issue for us.
What solution have you found that addresses this issue?
David Seruya: Automation. I’m sure I’m not alone in saying this, but automation is definitely a must for 2021. This is why, for our Post-COVID plans, we’re incorporating more automation into our processes to promise the smooth and satisfying customer experience that is a must for staying relevant in such a crowded industry.
In short, what is your main goal for the Post-COVID economy?
David Seruya: Our main goal, above all else, is to continue to keep the quality of our customer service high.
How have you been doing your learning these days? Are there specific channels that you go to in order to learn about the latest trends in the world of marketing?
David Seruya: I listen to a lot of podcasts. There are very few podcasts that I enjoy listening to, but I keep going back to the ones that I do enjoy. Like Dropping Bombs by Brad Lea, which is a podcast especially for entrepreneurs. Making it not only highly relevant to what I do, but pretty fun as well. Especially with all the unique guests they have on air.
